5 Great Tips on Viral Marketing?
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This is the right time to come up. Viral marketing is sharing. Share everything you can to make your campaign get going.
1) Make People Feel Something
When Gmail was launched users were not permitted to sign up directly. One could create an account only through invites. It started with a small user base (many of which surely would be Google employees), then repeatedly gave out small numbers of invites to the existing GMail users for friends and colleagues.
The users started growing exponentially and each user felt invites are scarce and precious. Not much time it took for Gmail to become one of the most popular mailing services available.
Was that a viral campaign planned to market Gmail? Indeed it was. The success of marketing lied in the fact of artificial shortage of supply creating demand and the attention people were paying to the invites.
2) Viral marketing is all about making good story
Have you watched the video titled Ronaldinho: Touch of Gold (Nike)?
Without doubt it’s a masterpiece from Nike. No wonder, it has more than 28, million views till date. Watch the video; it has used Ronaldinho as what he is best known for. Ronaldinho takes delivery of a new pair of Nike boots and spends over two minutes demonstrating the most amazing football skills.
Perhaps Nike video is one of the best videos ever created for a viral campaign.
3) Doing Something Unexpected
The John West Red Salmon video in which bear attacks a human and tries some kick boxing was one of the unusual video created to promote the brand. This video was shared out of fun and the brand gets tremendous recognition.
4) Creating Sequels would be a great Viral idea
People have seen your campaign and now recognize your brand. They have found your campaign unusual and interesting. This is the right time to come up with a sequel and create an even more popular buzz this time. Grab complete attention this time.
5) Give an opportunity to Share, Download and Embed
Viral marketing is sharing. Share everything you can to make your campaign get going. Allow people to:
•Download the content, in a usable format (videos in MPG, pictures in JPG etc.)
•Allowing them to easily embed the content on their own sites (Note: remember bandwidth issues)
•Sending it to friends, either using a link or by sending the content directly.
•Publishing it on varies social networks – Digg, YouTube etc.
•Allow people to add it the bookmarking sites